Shido vs Hyros: The Honest Head-to-Head
Shido and Hyros do different jobs. Shido is a decision dashboard from $49 a month, flat, that tells you which Facebook and Instagram ads to scale, fix, or kill, and it's live in under 10 minutes. Hyros is enterprise attribution priced at around 10% of your revenue, built for high-ticket, phone-call funnels at high spend. Most founders should pick Shido. High-ticket teams with someone watching the numbers all day should pick Hyros. Here's the straight comparison.
Last updated: 30 June 2026.
Shido vs Hyros: the straight answer
If you're stuck between Shido and Hyros, here's the fastest way to call it. Hyros is built for big, complex, high-ticket funnels, and the bill grows with your revenue. Shido is built to hand a busy founder one clear call on every ad, from $49 a month, flat.
Both tools sell against the same gut-punch moment. You've put real money into ads and you've got nothing solid to point to. One owner described it on Reddit: "CPM doubled overnight. ROAS halved. No changes on my end. Spent $2K on 'learning' with nothing to show for it." That's the feeling both tools promise to end.
The split is what each one hands you after. Hyros hands you accurate records. Shido hands you the decision. Everything below comes down to which of those you actually need.
The full comparison, side by side
Here's every line that matters when you're choosing, in one place.
| Feature | Shido | Hyros |
|---|---|---|
| Pricing model | Flat monthly fee, never tied to your revenue | A cut of your revenue, around 10%, quoted per deal |
| What you'd pay | From $49/mo, flat (Pro $99, Team $149) | At $40k/mo revenue, roughly $4,000/mo, and it climbs as you grow |
| Billing and contract | Month to month, cancel anytime | Annual, paid up front |
| Minimum ad spend | None | Reported around $10k/mo spend, ~$40k/mo revenue |
| Free trial | 14 days, no credit card | None. You book a demo first |
| Getting started | Sign up yourself, no sales call | Demo required before you see a price |
| Time to first insight | Under 10 minutes | Weeks to months of onboarding |
| Attribution method | First-party site data + Meta API + webhooks, no CAPI | Server-side tracking, pixel and integrations to configure |
| What you get | A decision per ad set: Scale, Watch, Investigate, or Kill | Accurate records of which ad drove each sale |
| Discovery vs Closer | Splits the two, so you don't cut the ad feeding your funnel | Not separated. Judges ads on direct sales |
| Who runs it day to day | You, the founder, in five minutes a morning | Usually a media buyer or analyst acting on the data daily |
| Support | In-app and email, no contract gate | White-glove onboarding and account support |
| Best for | Founders spending $3kâ$30k/mo who want the call made | High-ticket teams at $25k+/mo with someone to act on attribution |
Hyros doesn't publish prices, so the cost lands on a sales call and you commit for a year before you know if it works. One CEO who paid up front wrote in a review: "Dropped $7,000 upfront for the year and they flat-out denied my refund." Go in knowing it's a year.
What you actually get from each one
Here's what that split means in practice.
Hyros does one thing very well. It shows you which ad drove the sale, even across long funnels. Then it hands the data to you. You still have to read it and make the call on what to scale, what to fix, and what to stop. For a lot of founders, making that call was the hard part all along.
A growth specialist walking through Hyros on YouTube caught the trap live: "this top one that I would be scaling actually has zero sales... so... two would have been incorrect." He had the data right in front of him and still almost scaled the wrong ad.
Shido starts there. Every ad set gets one label: Scale, Watch, Investigate, or Kill. It also splits your ads into Discovery ads and Closer ads. So you stop killing the top-of-funnel ad that shows no direct sales but feeds every sale you make. Cut that ad and your closers dry up next month, and you never see why.
Choose Shido if... Choose Hyros if...
The right pick comes down to your spend, your funnel, and who's reading the data. Here's how it breaks down.
Choose Shido if:
- You spend $3k to $30k a month and want a clear call on each ad without becoming a data analyst.
- You want to start today, on a trial, with no demo and no year-long commitment.
- You'd rather spend five minutes each morning than build and reconcile spreadsheets.
- Your funnel runs Facebook and Instagram ads into a site, a checkout, or a booking page.
Choose Hyros if:
- You sell high-ticket coaching, consulting, or info products with long sales cycles.
- Phone calls or sales calls close the deal, and you need to tie a sale weeks later back to the first click.
- You spend $25k+ a month and have a media buyer or analyst whose job is to act on attribution every day.
- You want server-side tracking deep enough to feed data back to the ad platforms.
The one-line verdict: pick Shido if you want the decision made for you at a flat price, and pick Hyros if you run high-ticket funnels at scale with someone to act on the data.
Where Hyros genuinely wins
Hyros is a real tool that earns its price for the right business. At high spend, server-side attribution is the most reliable way to tie a closed deal back to the click that started it, especially when the funnel runs for weeks and a phone call seals it. That's hard, and Hyros does it well. Its onboarding team and support are built for that level too.
When it fits, fans don't hold back. Dan Henry said in a Hyros testimonial that he could "see exactly where my sales are coming from and we are already 300% more profitable within 72 hours." That's real. It's also a high-ticket info business with people watching the numbers, which is exactly who Hyros is built for.
So when you're spending $25k+ a month, running long phone-call funnels, and you have someone on the data daily, Hyros is worth its price. Below that, you're paying enterprise rates for depth you won't act on.
Frequently asked questions
Should I use Shido or Hyros?
Use Shido if you spend $3k to $30k a month and want a clear call on each ad without a year-long contract or a data analyst. Use Hyros if you run high-ticket, phone-call funnels at $25k+ a month and have someone to act on the attribution daily. Most founders fit the first case.
Can Shido do what Hyros does?
For most Facebook and Instagram funnels, yes, and Shido goes one step further by telling you what to do with each ad instead of leaving you to read the numbers. Hyros tracks deeper across long, multi-touch, phone-call funnels, so at high spend with a long sales cycle its attribution reaches where Shido doesn't.
How much does Hyros cost compared to Shido?
Shido starts at $49 a month, flat, and stays flat at any size (Pro $99, Team $149). Hyros takes a cut of your revenue, around 10%, set on a sales call, so at $40k a month in revenue that's roughly $4,000 a month and it keeps climbing as you grow. The bigger you get, the wider the gap.
Do Shido and Hyros track ads the same way?
No. Hyros uses server-side tracking with a pixel and integrations you set up. Shido reads your ad data from Meta and checks it against real sales recorded on your own site, with no CAPI to configure. You get an independent second read instead of a number that just repeats what Facebook told you.
Can I switch from Hyros to Shido?
Yes, and there's nothing to migrate. Link your Facebook in one click, add a small tracking code to your site, and connect your CRM, calendar, or checkout with a webhook. You're live in under 10 minutes, and you can run the 14-day trial alongside Hyros before you decide.
Try Shido free for 14 days
Connect your Facebook account and Shido sorts every ad you're running into one clear action. Start free for 14 days. No credit card, and no demo to sit through.
Try Shido Free for 14 Days âHow we compared: Hyros pricing and setup details come from publicly reported figures and verified user reviews, since Hyros doesn't publish pricing. Shido figures come from our own product. We refresh this page when competitor pricing changes.