Privacy Policy

Last updated: 30 March 2026

Talk To Your CMO ("we", "us", "our") operates the website talktoyourcmo.com and the Shido AI platform at app.talktoyourcmo.com. This policy explains what data we collect, why, and how we handle it.

What we collect

Information you give us directly:

  • Name and email address when you book a strategy call or submit a form
  • Business details you share during consultations
  • Ad account data you connect to Shido (Facebook/Instagram Ads)

Information collected automatically:

  • Analytics: We use Microsoft Clarity to understand how visitors interact with our site. Clarity records anonymised session replays and heatmaps. It does not collect passwords, payment details, or sensitive form inputs. See Microsoft's privacy statement.
  • Advertising: We use the Meta (Facebook) Pixel to measure the effectiveness of our advertising campaigns and serve relevant ads. The Pixel collects page visit data and interaction events. See Meta's privacy policy.
  • Visitor identification: Our Shido tracker assigns an anonymous visitor ID to understand how visitors navigate our site. No personally identifiable information is collected by this tracker unless you submit a form.
  • Standard server logs: Our hosting provider (Netlify) collects IP addresses, browser type, and access timestamps as part of standard web server operation.

How we use your data

  • To respond to your enquiries and deliver our services
  • To connect your ad accounts and generate performance reports in Shido
  • To understand how our website and content are used so we can improve them
  • To measure and optimise our advertising campaigns
  • To send you marketing communications (only if you have opted in)

Third-party services

We share data with the following services, each with their own privacy policies:

  • Netlify (hosting) — Privacy policy
  • Microsoft Clarity (analytics) — Privacy statement
  • Meta / Facebook (advertising pixel) — Privacy policy
  • FormNX (form handling) — Used to process strategy call bookings
  • Meta Ads API (Shido platform) — To read your connected ad account data

We do not sell your data to anyone. We do not share your personal information with third parties for their own marketing purposes.

Cookies

Our site uses cookies for:

  • Essential functionality: Session management and security
  • Analytics: Microsoft Clarity uses cookies to track sessions and page interactions
  • Advertising: The Meta Pixel sets cookies to measure ad performance and build audiences

You can control cookies through your browser settings. Disabling cookies may affect some site functionality.

Data retention

  • Form submissions and contact details: retained for as long as our business relationship is active, plus 12 months
  • Shido ad account data: retained while your account is active. Deleted within 30 days of account closure
  • Analytics data: retained per Microsoft Clarity and Meta's standard retention periods

Your rights

You have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Withdraw consent for marketing communications
  • Request a copy of your data in a portable format

To exercise any of these rights, contact us at the email address below.

Children's privacy

Our services are not directed at anyone under the age of 18. We do not knowingly collect personal information from children.

Changes to this policy

We may update this policy from time to time. Changes will be posted on this page with an updated "Last updated" date.

Contact

If you have questions about this privacy policy or how we handle your data: