Hi, I'm Ben

My Story

For over a decade, I've been in the trenches of marketing analytics. I've managed millions in ad spend across Meta, Google, and emerging platforms. I've built customer journey frameworks that turned confusion into clarity. And I've sat in countless boardrooms explaining to CEOs why their marketing reports don't tell them anything useful.

That last part is what led me to start Talk To Your CMO.

Too many businesses have marketing teams that are busy but not accountable. They produce dashboards full of metrics but can't answer the simple question: "Is this making us money?"

As a Fractional CMO, I bring executive-level marketing leadership to businesses that need strategic direction without the full-time salary. I work with your team to install systems that connect marketing activity directly to revenue outcomes.

What I Do

• Marketing Strategy: Build a North Star metric and align your team around what actually matters
• Meta Ads Optimization: 10+ years of hands-on experience turning ad spend into profitable customer acquisition
• Customer Journey Analysis: Map every step from first touch to purchase, identify leaks, and fix them
• Team Accountability: Create reporting frameworks that make your marketing team accountable for revenue, not just activity
• Marketing Technology: Audit your tech stack and eliminate the tools that don't earn their keep

Shido: AI-Powered Marketing Analysis

I also built Shido, an AI CMO platform that automates the strategic analysis work I do manually for clients. Shido tracks every marketing touchpoint, attributes revenue properly, and tells you exactly what's working and what to fix.

Think of it as having a CMO brain running 24/7 on your marketing data.

Let's Talk

If your marketing team is busy but you're not sure it's making you money, let's have a conversation. I'll tell you straight whether I can help and what that would look like.

No sales pitch. Just clarity.