How do I add UTM parameters to Facebook Ads?

In Facebook Ads Manager, go to your ad and find the URL Parameters field. Paste the UTM query string without the leading question mark. Use dynamic macros like {{campaign.name}} and {{ad.name}} so Facebook automatically fills in the campaign and ad details for each click.

What are Facebook dynamic URL parameters?

Facebook supports 8 dynamic macros: {{campaign.id}}, {{campaign.name}}, {{adset.id}}, {{adset.name}}, {{ad.id}}, {{ad.name}}, {{placement}}, and {{site_source_name}}. These are automatically replaced with real values when someone clicks your ad.

Does Google Ads support dynamic campaign name parameters?

Google Ads does not natively support campaign name as a dynamic parameter. It only provides IDs like {campaignid} and {adgroupid}. To include campaign names, create a custom parameter like {_campaignname} and manually set the value at the campaign level.

UTM Link Builder

Generate UTM tracking parameters for your ad campaigns. Select your platform to auto-fill dynamic macros.

Paste the output into the URL Parameters field in Facebook Ads Manager (at the ad level). Facebook appends it to your destination URL automatically. Dynamic macros like {{campaign.name}} are replaced with real values on each click.

Facebook dynamic macros reference

Macro	Returns
`{{campaign.id}}`	Campaign ID (numeric)
`{{campaign.name}}`	Campaign name at publish time
`{{adset.id}}`	Ad set ID (numeric)
`{{adset.name}}`	Ad set name at publish time
`{{ad.id}}`	Ad ID (numeric)
`{{ad.name}}`	Ad name at publish time
`{{placement}}`	Where the ad appeared (e.g. Facebook_Mobile_Feed, Instagram_Stories)
`{{site_source_name}}`	Platform: fb, ig, msg, or an

Paste the output into the Tracking template field in Google Ads. Google replaces ValueTrack parameters like {campaignid} with real values. Note: Google only provides IDs natively — for campaign names, use a custom parameter {_campaignname} and set it manually per campaign.

Landing Page URL (for tracking template)

utm_source

utm_medium

utm_campaign

utm_content

utm_term

matchtype (optional)

network (optional)

device (optional)

Google Ads ValueTrack parameters reference

Parameter	Returns
`{campaignid}`	Campaign ID (numeric)
`{adgroupid}`	Ad group ID (numeric)
`{creative}`	Ad / creative ID (numeric)
`{keyword}`	Matched keyword text
`{matchtype}`	e (exact), p (phrase), b (broad)
`{network}`	g (Search), s (partners), d (Display)
`{device}`	m (mobile), t (tablet), c (computer)
`{placement}`	Content site (Display only)
`{gclid}`	Google click identifier
`{_customname}`	Custom parameter — set manually per campaign/ad group

Build a full tagged URL for email campaigns, social posts, or any other channel. Enter your destination URL and fill in the UTM fields.

Generated URL Parameters

Fill in the fields above to generate your UTM parameters

What Are UTM Parameters?

UTM (Urchin Tracking Module) parameters are tags you add to the end of a URL. When someone clicks a tagged link, Google Analytics records the source, medium, and campaign name so you can see exactly which ads, emails, or posts drive traffic and conversions.

There are five standard UTM parameters: utm_source (where the traffic comes from), utm_medium (the marketing channel), utm_campaign (the specific campaign), utm_term (paid search keywords), and utm_content (differentiating similar content or ads).

How to Use UTM Parameters in Facebook Ads

Open Ads Manager and navigate to your ad.
Scroll to the Tracking section and find the URL Parameters field.
Paste the query string from this tool (without a leading ?). Facebook appends it to your destination URL automatically.

Use dynamic macros like {{campaign.name}} so Facebook fills in real campaign, ad set, and ad names per click. Note that name macros freeze at publish time — if you rename a campaign after launch, older clicks still report the original name. Include IDs alongside names for reliable data joins.

Facebook vs. Google: Dynamic Parameters Compared

Facebook provides both name and ID macros (e.g. {{campaign.name}} and {{campaign.id}}). Google Ads only provides numeric IDs natively like {campaignid} and {adgroupid}. To get human-readable campaign names in Google, create a custom parameter such as {_campaignname} and set its value manually at the campaign level.

UTM Best Practices

Use lowercase consistently. Google Analytics treats Facebook and facebook as separate sources.
For Facebook, use paid_social as the medium to map to GA4's Paid Social channel grouping.
Include utm_id with the campaign ID — GA4 requires it for cost data imports.
Keep naming conventions consistent across your team. Document your UTM taxonomy.

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